Competera

CLIENT

Competera is an Ukrainian startup that helps retailers manage and set their prices with the help of machine learning and AI technologies.

WORK

As an in-house specialist, I was responsible for all kinds of marketing tasks related to communication efforts:

• Putting together and managing a team of copywriters.

• Developing content strategies and tactics to promote three different products of Competera via free and paid channels.

• Participating in the development of business materials, from presentations to product video tours.

• Developing and managing marketing activities with retail market experts, such as webinars, learning courses, and guest publications.

• Developing narratives to explain a complex technical product to a non-technical audience.